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Posts tagged as "deliver happiness"

Fighting Price Wars & Private Label Threat

Fighting Price Wars & Private Label Threat

What should an established brand do when faced with deep discounting by competitors or encroached upon by me-too private label/store brands? 1)  Maintain status quo and wait for imitators to go bust? 2)  Or, take a deep look at their margins & determine where expenses can be cut to come up with a discount offer? […]