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Posts tagged as "sustainable"

Why Corporate America is jumping on the CSR bandwagon?

Why Corporate America is jumping on the CSR bandwagon?

The Marketing Gurus in Corporate America realize that the consumer "as they knew it" has changed. The new Gen Y consumer is the future for today’s corporate marketers and to understand how they think and do what they want is imperative...They are a special generation- more aware, more responsible, more tolerant of diversity and more spiritual than their predecessor generations. This Generation is also very demanding of Corporate America and eager to participate in their social causes and together better the environment, the community and the world...