Activate your topline growth potential

We create strategies to help clients uncover, create and execute sustainable topline growth. We do this with our industry leading capability in insights and analytics combined with our marketing and operations expertise.

SERVICES

Driving Topline Growth

For a business to survive, profitable growth is an imperative, not an option.

Only one in ten companies succeed in achieving sustained growth. With an industry-leading capability in Insights, Innovation & Marketing Strategy, we bring you a hands-on practical approach to maximize your business potential by identifying new revenue streams for long term growth.

Our practice is focused on four key GROWTH areas:

Strategic Innovation

Developing winning ideas for growth and shepherding them through stage gate process, from white space innovation frameworking through operational commercialization
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Marketing Plan Development

Creating a marketing plan that meets your brand and business objectives while maximizing the use of your budget
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We are innovative operators. We blend creative thinking with 75 years of combined operational experience.

Brand Strategy

Brand Strategy is our core competency, it is at the heart of what we do.

We are able to approach your brand challenges and needs with the eye of a business partner. Though we utilize tried and true marketing frameworks and methodologies, we excel at customizing their use for your unique business needs and budget. We can work with you on discrete needs you have, or to examine your brand and business situation to set your priorities and create a brand improvement plan.

Our work together can help you to:

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Define Your Core Target

  • Segment the market and identify the core
  • Scope/size the targeting opportunity
  • Identify unmet needs & pain points
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Create Differentiation

  • Define the brand promise
  • Develop the brand narrative
  • Craft the value proposition for different target audiences
  • Customize the brand experience for each consumer touch point
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Maximize Brand Effectiveness

  • Integrate consumer touch points
  • Utilize social media & digital strategies
  • Build traffic generation tactics
  • Create loyalty building programs

 

Some examples of typical problems our clients face that are solved through brand strategy work include:

  • They don’t have well developed brands that are differentiated and will win in a competitive marketplace
  • They don’t understand their core target audience to develop winning strategies for communications and product development
  • Their current brand is dated and needs a re-fresh to compete or serve a new target audience
  • They have a proliferation of brands and/or product names they can’t support and that create customer confusion
  • They need to develop an effective communication strategy – website, advertising campaign, or sales strategy and lack a winning value proposition
  • They see an opportunity for direct-to-consumer sales as a profitable growth area but lack the right internal marketing capabilities

Market Strategy & Planning

We will help you create an operational marketing plan that can bring a real change in your business performance.  Or, if you are faced with challenges of improving cross functional alignment to drive the bottom line we can help you “Build best-in-class processes to support a go-to-market strategy that fits your business model?

Our process for building Market Strategies uses our analytics and insights engine to assess the effectiveness of each GTM lever and identify areas in need of most attention.

 

 

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Core Business Maximization

A building block framework to access the effectiveness of GTM strategies and to maximize growth, pricing and margin potential.

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New Product Launch Planning

A comprehensive planning and performance analytics process to drive successful product launches. We provide expertise in the following channels:

  • E-commerce channels
  • National retail grocery,
  • Drug, Mass, Club & Natural/Organic Channel
  • Walmart & Warehouse Clubs
  • Electronic & Wireless Retail

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We will develop comprehensive marketing plans and implement as much of it as you need:

  • Tactical marketing mix plans incl. online, offline, brand or direct marketing tactics
  • Recommended marketing calendar with budget allocations
  • Agency selection and/or management + written creative briefs and reviews
  • Media planning & coordination with agencies

Growth thru Innovation

Despite uncertainties In the economy (or, perhaps, because of it), we get asked a lot about growth through innovation. Executives want to know how to find new avenues to expand, how they can get their employees to think outside the box, how they can drive their companies forward into a strong & sustainable future.

OUR EXPERTISE: We focus on the big ideas and all the little details that create big wins.  Our sweet spot is in marrying marketplace trends and unmet consumer needs with your company’s core capabilities and constraints so innovation wins can be quick and with minimal stress on internal resources

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Strategic planning

  • Lead executive team sessions to uncover the strategic growth drivers
  • Identify viable new platforms for growth
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Innovation framework

  • Convergence of trends, insights & marketplace intelligence
  • Map out Innovation framework for ideation
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Ideation workshops

  • Facilitate cross functional team ideations
  • Refine them into product concepts
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Market readiness

  • Utilize operational expertise to guide development from concept to market ready products for full scale launch.

Innovation is a passion for us! To learn more, reach us at info@reachbrandstrategy.com

Growth through Acquisitions & Partnerships

You’ve decided that the best way to grow your business is to enter an adjacent category which typically means acquiring or partnering with another company. You now need to build an adjacency strategy and craft a strong business case to demonstrate the strategic fit to your senior leadership before you can move ahead.

We will help you determine if the acquisition makes sense from a strategic standpoint.

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Adjacency strategy

  • Develop Strategic fit requirements
  • Identify Core capabilities matrices
  • Macro trend mapping
  • Synergy valuations
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Acquisition prospects

  • Find Best fit company targets
  • Conduct operational capability fit assessment
  • Ensure alignment of target with company culture and business model
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Strategic Investment Thesis

  • Craft Gameboard scenarios
  • Benchmark to best practices
  • Align with key stakeholders
  • Draft presentation for leadership decision making

Expertise

Three critical skillsets for driving growth

To maximize long term growth and sustained profitability, the three elements needed to work in symbiotic harmony are consumer insights & intelligence, operational business experience and paradigm-shifting creativity.

Organizations that have a core strength in all three of these capabilities are the ones that ultimately lead in the marketplace. This is where we come in…

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Strategic Insights

Robust, rich insights that come from layering predictive data analytics with qualitative and quantitative segmentation techniques

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Operational Expertise

Backed by operational excellence across multiple industries such as food & beverage, health & wellness, restaurants, retail, technology, wireless, internet, education and ingredient manufacturing

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Disruptive Creativity

Creative out of the box thinking blended with strategy planning skills to break through existing paradigms with disruptive ideas

No off-the-shelf solutions. Our proven custom process and methodologies generate game-changing solutions and accelerate decision making

ABOUT US

With deep knowledge and expertise in Market Research, Business Optimization and Innovation, we are the ultimate tool for businesses looking for more profitable and sustainable growth.

REACH PROMISE

We relate—We have been in your shoes. So we understand your needs, pressures and demand on time. Our experiences are yours to leverage so you can win the game strategically

We act swiftly—our team is small, hence agile and flexible. So we make the “go-to market” process quick, efficient and affordable for you

We are senior practitioners—who have no junior staff to delegate your projects

We enable decision-making at senior management levels—Our practical “go forward” solutions makes cross functional alignments and leadership decisions easy

THE REACH TEAM

SUNITA

Managing Partner

  • Blends technical expertise with strategic thought leadership
  • Deep analytics, insights & brand savvy with passion for innovation
  • 24 years of CPG, Foodservice and Retail experiences
  • A valuable asset in global operating environments with extensive international experience in ME, Americas, Asia Pacific

NICK

Managing Partner

  • 20+ years of marketing & operational leadership experience in CPG, wireless, internet & entertainment
  • Technology Product Marketing Expertise
  • New Product & innovation leader across multiple industries
  • Advisor to multiple digital media & mobile start-ups

KRIS

Managing Partner

  • Hands on experience leading marketing departments in 20 year corporate career
  • Deep marketing and brand strategy expertise for new and existing businesses
  • CPG and Financial Services background with recent Healthcare emphasis
  • Skilled in consumerization of complex, regulated industries

OUR CLIENT PORTFOLIO

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highmark

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nelnet

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CASE STUDIES

We measure our success by your wins in the marketplace.

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